WPP chief says use of AI in advertising is an ‘opportunity’ not a threat

By Lucy Kenningham Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that the most successful creative teams are also following this approach of embracing artificial intelligence as a tool to use in their campaigns. WPP said artificial intelligence would be “fundamental” to its bus…

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