Will LQR House’s Marketing Chops And CWSpirits.com Buy Make It A More Attractive Takeover Target?

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Competition is fierce in the wine and spirits market, with a slew of brands vying for consumers’ ever-evolving tastes. For many larger alcohol producers and brands, the problem is made worse by their lagging adoption of modern marketing practices. That puts them at a disadvantage in the era of e-commerce and social media. It is also why LQR House, the marketing agency specializing in the spirits and beverage industry, thinks it could be an interesting acquisition target with an appealing value proposition for one of the alcohol industry’s bigger players. It may not be a stretch to think so. Th…

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