Will Bing bounce back? Microsoft revamps search engine with ChatGPT technology

Microsoft has revamped its search engine, Bing, rolling out similar technology to ChatGPT as it tries to catch up to Google in search. Google has dominated the space for more than 20 years, with Bing holding less than 4 per cent of market share in Europe for search as of January 2023, compared to Google’s 92 per cent. Microsoft has made a big bet on the artificial intelligence technology (AI) behind the popular ChatGPT app, investing billions in its creator OpenAI. Last month, Microsoft announced the technology would be enhancing its Azure cloud-computing services, and now the company has reve…

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