Why the iPhone 14 will be Apple’s riskiest launch ever

In just a few weeks, the iPhone 14 will be here. Apple traditionally targets the second week of September for a special event, and while some believe it might be earlier, smart money is on Tuesday, September 13, for the big day. But even though we’ve been through 15 events since the Phone launched in 2007, this year feels different. All of the recent rumors say Apple will differentiate the iPhone 14 lineup like never before, with an unprecedented splitting of the Pro and non-Pro models and a greater emphasis on high-end features. Here’s how the new strategy will be a huge risk: Prices are goin…

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