Why tequila is set to be the spirit of 2023

By Steve Dinneen Would you pay more for tequila than Champagne? Did you see in the New Year with a shot or a flute? Tequila’s seedy, shot-slamming image is gradually fading away – it’s to be enjoyed slowly, to be appreciated, not simply downed. Recent figures by Allied Market Research suggest tequila has generated more than$8bn over the last twelve months and is set to rise to $24.10bn by 2031. Tequila sales have grown 70 per cent since last year and it’s in the ascendancy compared to other raw spirits. Premium tequilas are faring particularly well, seeing growth of 133 per cent year-on-year. …

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