Why Is T-Mobile Asking You to Talk About Mental Health?

Published by
The Street

By Veronika Bondarenko The telecom company launched a new text line for access to mental health resources. Concern for mental health has, for the last several years, been a lucrative marketing opportunity for many brands — big names in everything from entertainment to technology have been sharing resources for tackling mental illness, releasing statements of concern, and donating to all manner of mental health awareness causes both for full-time employees and even customers. While the authenticity (and, more to the point, usefulness) of such campaigns frequently comes under scrutiny, it has go…

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