Was Facebook’s Live Shopping Feature Doomed To Fail?

Published by
The Street

By Veronika Bondarenko The social media platform is shutting down its live shopping function for good this time. For a long time, Facebook has put a lot of its hopes on online shopping. The social media platform that rebranded itself as Meta META last October has been losing users for the first time since launching in 2004 and generally seeing popularity wane as its userbase ages. Facebook’s leaders have largely shrugged off these concerns for promises to build a metaverse-forward platform — the name change to Meta reflects the platform’s desire to be seen as the leader in the next iteration …

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