Walmart’s Sam’s Club Takes a Page From Target, Costco’s Playbook

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The Street

By Daniel Kline The warehouse club has made a major change. Warehouse clubs promise low prices. That’s why people join and why they stay members. Sure, Costco (COST) – Get Costco Wholesale Corporation Report and Walmart’s (WMT) – Get Walmart Inc. Report Sam’s Club also offer an enjoyable shopping experience for people who like treasure hunts, samples, and really cheap rotisserie chicken. At the core, however, people pay for a membership to a warehouse club because they want to buy cheaper items. For many years, that was the driving force behind Sam’s Club’s Member’s Mark brand and Costco’s Kir…

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