Vegemite love affair: Australia celebrates a centenary of cult spread

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“He just smiled and gave me a Vegemite sandwich” is a line from “Down Under” by Men at Work, one of the World’s few hits to celebrate a sandwich spread. Vegemite is one of Australia’s most famous products and continues to divide consumers as energetically as ever. Some love the malty, slightly salty bitter taste. Others can’t bear the thought of it. Either way, though, Vegemite unites Australians and is as essential to life Down Under as kangaroos, the outback or Kylie Minogue. “People have this love affair with Vegemite – and even if you don’t like it you still love it!” Jamie Callister tells…

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