USC’s Lincoln Riley and LSU’s Brian Kelly Are College Football’s New $100M Men

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InsideHook

By Evan Bleier Despite the popularity of other athletic endeavors, football is the only sport that generates a profit at most colleges and universities, and athletic directors have really started to treat the game like the moneymaker it is. Think $100 million contracts, college-comped luxury housing and 24/7 use of a private jet — all of which are reportedly part of the contract that head Lincoln Riley just signed to depart the University of Oklahoma for the University of Southern California. “Lincoln Riley USC contract details (not confirmed; best I could do): – $110 million – USC buying both…

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