Unilever leverages ChatGPT to deliver business value

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The past several years have thrown numerous challenges at consumer packaged goods (CPG) companies. The pandemic has led to shifting consumer channel preferences, a supply chain crunch, and cost pressure, to name just a few. CPG titan Unilever has been answering the challenge with analytics and artificial intelligence (AI). The 93-year-old, London-based CPG company is the World’s largest soap producer. Its products include food and condiments, toothpaste, beauty products and much more, including brands like Dove, Hellmann’s, and Ben & Jerry’s ice cream. Alessandro Ventura, CIO and vice presiden…

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