TV’s “Great Rebundling” is not what you think

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Tech Hive

For as long as I’ve been writing about cord-cutting, people have been insisting the whole effort is pointless. Ah, but you don’t really want to pick and choose your own streaming services, these wise industry observers have told us. What you really want is one big subscription that ties everything together—you know, like cable. This attitude seems to be the driving force behind “The Great Rebundling,” an industry buzzphrase that suggests a return to cable-style packaging for streaming services. The term most recently appeared in a Wall Street Journal story last week, which suggested that the t…

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