Traci Mabrey: Why Factiva Is The Leading Business Search Engine For Decision Makers

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Factiva GM Traci Mabrey, in an interview with Benzinga, revealed the secrets behind the Dow Jones subsidiary’s success. “We’re wholly transparent about all of the sources of information that are propagating our stories,” she says. Factiva, a business intelligence platform, provides access to over 32,000 media sources from nearly every country globally. Its archives go back as far as the 1940s. “Where we’ve been working and will continue to work is surveying and being in contact with our end users across multiple generations,” she adds. Mabrey, who has commercial oversight for the Factiva portf…

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