This Popular Drinking Trend Is a Gold Mine — And Very Confusing

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The Street

By Jena Greene The numbers don’t lie — but many regular drinkers may have a hard time understanding its popularity. Ever had a non-alcoholic beer before? If not, you’re among an increasingly smaller group of consumers. Drinkers who opt for low- and no-alcohol beverages are growing in size and regularity, according to recent data from IWSR. DON’T MISS: Fireball Shots May Not Get You Drunk (So, It’s About the Taste?) “Driven by increasing consumer demand, no- and low-alcohol beer/cider, wine, spirits, and ready-to-drink (RTD) products grew by more than +7% in volume across 10 key global markets…

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