This Pizza Has a Special Ingredient: Pepsi

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The Street

By Veronika Bondarenko The beverage chain is veering far from cola with its new product. While cola-braised ribs or chicken have been around in certain cooks’ repertoires for decades, the caramel-based beverage is best thought of as something consumed alongside one’s food rather than in it. That, however, hasn’t stopped chains from experimenting with different products as part of “they did what?!” promotions. Pepsi (PEP) – Get PepsiCo, Inc. Report, in particular, has been heavy on the gimmick game with things like the ColaCream Donut and the Pepsi Maple Syrup Cola in partnership with IHOP (IHO…

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