The Rise of the Video Essay

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By Trish Rooney Would you spend eight hours watching a video about the failings of Victorious, the Nickelodeon show that featured a young Ariana Grande from 2010 to 2013? What about nearly 14 hours total about the series as a whole? Even if you wouldn’t, over five million people have. Another 3.6 million have spent an hour and 15 minutes watching a video on My Little Pony’s Brony subculture. Over six million have tuned in to watch a two–part series totaling almost five hours on the TV show Pretty Little Liars. Since YouTube launched as a platform in 2005, countless video trends have been birth…

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