The relevance of sponsorship-related data in esports

Esports, and the wider media and entertainment landscape, could hardly exist without partnerships and sponsorships, at least not on the professional level we’ve come to expect today. It’s a simple barter practised for centuries: companies exchange capital for exposure, pouring money into the development of these society-enriching industries. And while the ever-increasing advertisement overload might make it seem like companies just throw money at anything that promises the attention of potential consumers, sponsorship money is not given out freely. Companies choose carefully based on a multitu…

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