The one real problem with synthetic media

Published by
Computer World

By Mike Elgan Real life comes at you fast. Fake life comes even faster. Content creators, marketers, company bloggers, and others are rushing to take advantage of the new synthetic media trend. You can see why. Art created with artificial intelligence (AI) enables a more flexible and original alternative to stale old stock photography. And AI content generators, most especially ChatGPT, can literally write decent quality blog posts, advertisements and marketing content in seconds. The year 2022 turns out to have been the year synthetic media tools went mainstream. Most of the credit for this s…

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