The key to growth in a niche keyboard market

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Esports Insider

The distinguishing clicking and clacking sounds of mechanical keyboards have seen a grand resurgence in the last couple of years. With 100 Thieves’ recent acquisition of mechanical keyboard company Higround, recent weeks have seen a lot of talk about the future of the keyboard industry. Fortunately for keyboard fans, they are spoiled for choice. Esports Insider talked to Chris Horne, CEO of Matrix Keyboards, about the in’s and out’s of the keyboard market. RELATED: 100 Thieves acquires peripherals brand Higround Launching a high-performance keyboard brand is not an easy task. Apart from the he…

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