The customer service revolution: How personalised journeys are the key to success

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CIO

Consumers now expect personalised customer service experiences, whereby a connection or app retains personal details in order to deliver tailored messaging, offers, and relevant products. Meeting these digitally-driven demands is crucial if brands want to keep pace and maintain their competitive edge. Businesses, after all, are built on the success of their customer service, yet ensuring a truly personalised customer journey is no easy feat in the post-pandemic age. With a new generation of customers looking to operate on emerging channels – such as social media platforms and digital messaging se…

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