Thai Mice sector forecast to generate $12bn by 2027

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The Bangkok Post

Thailand has the potential to become the Asean hub of Mice (meetings, incentives, conferences and exhibitions), with the country’s industry forecast to reach US$12 billion by 2027, buoyed by World-class venues and its multicultural nature, according to global event organiser RX. The company expects to see more hybrid trade shows in the future, including use of robots at shows. “The pandemic affected the industry due to the travel restrictions and the government’s preventive measures that prohibited physical gatherings. Nevertheless, it led to drastic development in digital technology adoption,…

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