Tesla’s 2-Minute Ad That Changes a Lot of Things
Published by
The Street
The Street
By Luc Olinga A new era is beginning at Tesla. After years of relying on word-of-mouth and passionate fans to promote it, the electric vehicle producer is back in line. It will now do like most other car manufacturers: advertise its cars. “We’ll try a little advertising and see how it goes,” Chief Executive Officer Elon Musk told shareholders last week. He explained that this reversal was due to the fact that it is necessary to educate consumers on Tesla’s models, car features and the technological innovations of the company, which, he claimed, are advanced on artificial intelligence, compared…