Super Bowl Goes Glam, Picks Taylor Swift, AI Over Politics For This Year’s Ads

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Benzinga

In a departure from recent years, the Super Bowl ads are anticipated to be more lighthearted and celebrity-packed, focusing on artificial intelligence (AI) and away from political and social issues. What Happened: According to a Reuters report on Thursday, this year’s Super Bowl commercials will focus less on social causes. This shift is a response to the potential divisiveness of political messaging when marketing products to a broad consumer base. Brands previously taking a stand on issues such as diversity and climate change are now steering clear of potentially controversial topics. This c…

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