Spotify translating more and more podcasts into multiple languages

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DPA

Following its big bet on original podcasts, Spotify says it is finding success in translating its audio content into other languages. “What we have learned early on is that you can be very successful with adaptation,” Spotify’s chief international content and advertising strategist Dawn Ostroff told dpa in Berlin. “We have done many now, some from German originating podcasts into English. Some English into many different languages. And then some from our Spanish-language countries that have been adopted into other languages.” “And we are seeing two things,” she said. “Good storytelling is good…

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