Sony and Honda unveil new brand for joint car

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Electronics giant Sony has announced that it wants sell its jointly developed car with Honda under the new brand name Afeela. Their joint company presented a prototype of the vehicle at the CES technology trade fair in Las Vegas, which is to be launched first in North America in 2026. Sony wants Afeela to play to its strengths in artificial intelligence, entertainment and camera sensors, among other things, said the head of Sony Honda Mobility, Yasuhide Mizuno. Sony had already shown two electric car prototypes in Las Vegas in previous years under the name Vision-S. The new vehicle is based on…

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