Snap Wants To Reinvent the Camera

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The Street

By Vidhi Choudhary Can the company tempt retailers into using its tech? Snap’s (SNAP) – Get Snap, Inc. Class A Report much-hyped camera sunglasses that released in 2016 sank without a trace. Snap had been working to develop the glasses, which had a tiny, wireless video camera built in them, for the past few years. The bright-colored sunglasses also recorded video and connected directly to Snapchat via bluetooth or wi-fi. So when they failed, it was a major setback for the social media company. The “Spectacles” episode was similar to Alphabet’s (GOOGL) – Get Alphabet Inc. Class A Report Google …

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