Shikenso Analytics: Making esports data collection smarter

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Esports Insider

As the common refrain goes, data is the new oil. With data collection being an integral part of esports, the vast majority of business decisions made in the industry are driven by numbers. To measure the validity of specific engagements, brands typically use data-based performance indicators that can ultimately help to establish long-lasting and sustainable partnerships. RELATED: Bayes: Esports data value degradation Despite being around since 2017, it wasn’t until the end of 2020 that news stories concerning ShikensoAnalytics started making headlines. Freaks4U Gaming, FATE Esports, BLAST, OG …

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