Shift from promotions to profit

Published by
The Bangkok Post

After a decade of fierce battle in the e-commerce industry, offering huge promotions, subsidies and discount campaigns, the competition is expected to cool down as operators focus on profit and sustainable growth instead of burning cash to attract users. Lazada and Shopee still dominate the e-marketplace segment in Thailand, while Facebook, Line and TikTok are riding the wave of social commerce. Some have left the Thai market, including Japanese e-commerce player Rakuten and South Korea’s 11Street. JD Central, another large e-marketplace competitor, faces the prospect of a split between its tw…

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