Serta Simmons Bedding Announces Updates to Key Lines in its Serta and Beautyrest Portfolio

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Cerebral Overload

Serta Simmons Bedding (SSB), one of the leading global sleep companies, today announced updates to key lines in its mattress portfolio across its Serta® and Beautyrest® brands. Highlight launches, which will be on display at Winter Las Vegas Market beginning Jan. 29, include the next generation of Serta’s iComfort® line, Serta iComfortECOTM, which integrates more sustainable materials, as well as the improved Serta Perfect Sleeper® collection, which delivers the brand’s trademark comfort as well as zoned support, at more accessible price points. In addition, SSB announced that it will be unvei…

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