Sending AI Straight To HELL: Energy Drink Company Builds New Product Using Artificial Intelligence

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Artificial intelligence’s (AI) many uses include improving at-home heart monitors, composing music and developing an energy drink. Hell Energy Drink, a popular beverage company mainly operating in Europe and Asia, announced the launch of HELL A.I., a drink developed, designed and “tasted” by AI. The company leveraged a generative AI platform to create a new flavor that it predicts will appeal to a wide range of consumers. Hell Energy fed an AI engine an extensive range of data, including ingredients, sales results, health research and consumer feedback information. The AI received instructions…

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