See it, shop it: Using movies and TV shows to drive fast-food orders

By TBWANEBOKO / YouTube In the Netherlands, McDonald’s is offering viewers the option of ordering the burgers or meals they see onscreen, and having them delivered directly to their homes. While this feature is an effective advertising tool for the American fast-food giant, it also defines a new way of ordering. In the Netherlands, McDonald’s is offering viewers the option of ordering the burgers or meals they see onscreen, and having them delivered directly to their homes. While this feature is an effective advertising tool for the American fast-food giant, it also defines a new way of order…

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