Sainsbury’s sees shoppers spreading out cost of Christmas

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Reuters UK

LONDON (Reuters) – British consumers are trying to spread out the cost of Christmas by buying products earlier as they try to manage household budgets in the face of record inflation, the boss of supermarket group Sainsbury’s, said on Thursday. “One of the key things that we’re clearly seeing is customers wanting to spread out the cost of Christmas, shopping earlier where they can, buying little and often as they plan for Christmas,” Chief Executive Simon Roberts told reporters after Sainsbury’s published first half results. He said cash-strapped Britons were also moving much more towards eati…

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