Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers

Roku(Nasdaq: ROKU) announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey. Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*. “Our partnership with Instacart makes it easier to measure actual return on advertising spend in e-commerce and meet consumers where they are – streaming TV.”Tweet this The partnership brings together viewer…

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