Reels now accounts for over 20% of users’ time on Instagram

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Can Instagram dethrone TikTok? The Meta group has already launched Reels, its own version of short-form videos, to try to compete with the Chinese giant. And the format is proving a hit on social media, now making up more than 20% of the time users spend on Instagram. This piece of good news was delivered by Mark Zuckerberg during the recent Meta Q1 2022 earnings call. Launched in 2020, the Reels format is now proving a popular tool, especially on Instagram. According to Meta’s CEO, users now spend more than 20% of their time on Instagram watching Reels. A success also echoed on Facebook, even…

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