Pursuing A New Future of Innovation Through Digital Banking Strategy

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How has banking evolved during the rapid digitisation of recent years? The answer lies in changing consumer habits, tech-driven disruptions, and cultural shifts—the very trends that are setting the stage for the industry’s future. Millions of customers are going online, while shaping their expectations for digital experiences. They now seek personalised and seamless online experiences, with such demands persisting even as economic activities return to pre-pandemic levels. New players, too, are disrupting the landscape in unprecedented ways. Banks are no longer the key players in the market, wi…

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