PUBG Mobile esports: Taking on the West

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Esports Insider

PlayerUnknown’s Battlegrounds, or PUBG, is synonymous with battle royale. Responsible in large part for ushering in a new era for multiplayer games, PUBG is now tackling a different kind of challenge: growing its mobile version in the West. It is no secret that competitive mobile games are much more popular in Asia than in Europe or the US, and bringing a game that is already successful in Asia to a Western audience is a challenge in itself. In September, Esports Insider sat down with James Yang, Director of PUBG Mobile, to discuss PUBG esports and plans for the game’s growth. RELATED: PUBG Mo…

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