Phil Spencer: Microsoft has to crack mobile gaming market to continue to grow

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BANG Showbiz English

Microsoft Gaming CEO Phil Spencer says the company will become marginalised in the video game industry if it doesn’t improve its presence on mobile platforms. Spencer – who is the Head executive of Microsoft’s Xbox division – insists the company must do more to become a go-to destination on gamers’ phones, otherwise its influence and market share will diminish. Spencer insists that Microsoft’s proposed $68.7 billion acquisition of Activision Blizzard – which owns the ‘Candy Crush’ franchise, created by its King division – is directly linked to its mobile gaming strategy rather than a desire to…

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