Pearson integration of AI appears to excite investors as share price rises

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By Abby Wallace Educational publisher Pearson is embedding AI across its products as the AI race heats up and the technology encroaches on the edtech sector. The London-based publisher said on Tuesday that projects to embed generative artificial intelligence (AI) technology — meaning tools which can create new content from large data sets — were already “well underway.” “As generative AI develops, we expect it to create significant positive opportunities for Pearson, due to our unrivalled depth of content and data,” said chief executive, Andy Bird. “Learners and educators place enormous trust …

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