NIL, ‘Booster Banks’ and Recruiting Wars: For Some, It Doesn’t Add Up

Published by
Sports Illustrated

By Ross Dellenger Less than a year into the NIL Era, officials say the college sports landscape is dramatically shifting back into the booster-driven World that plagued it decades ago. What Tommy Bowden remembers most are the alligator-skin boots and the shiny new cars, the pricey Rolexes and diamond-studded chains. One by one, SMU players funneled into the room for individual interviews with dozens of college coaches from across the country, all of them descending upon Dallas to survey the best stock of players money could buy. “It was like a meat market,” says Bowden, then an assistant coach…

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