NFTs and sport: How to avoid being left holding the (boot) bag

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City AM

By Darren Parkin by Rafi Azim-Khan, Head of Data Privacy and Marketing Law at Pillsbury Professional sport is big business and fans, sponsors and the media are the customers. Many years of advice to Premier League clubs, F1 racing teams, and golf pros, for instance, has confirmed the varied nature and value of assets, both physical and virtual, held by the same. Increasingly, intellectual property, data, and fan loyalty are some of the biggest assets in the game. With a host of ever-developing ways to monetise these assets, sports teams are sitting on veritable goldmines. But like any mining e…

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