NBA Unveils Next Generation of Fan Engagement

Published by
The Street

By Tony Owusu The NBA, Turner Sports, and Microsoft all collaborated on the league’s latest effort to draw in fans. Live sports is still one of the best things going in the media entertainment World, and the major sports leagues are looking for more ways to engage fans. The National Basketball Association looks to connect more fans to the game as it on Sept. 28 unveiled the updated version of its league mobile app. The app is a collaboration between the NBA, Microsoft (MSFT) – Get Microsoft Corporation Report, and Turner Sports, which has a joint venture with the league. Microsoft, the NBA’s c…

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