Meta Got Rich Running Ads, But Now, Its #1 Revenue Stream Is Threatened

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In 2022, Meta Platforms generated over $113 billion in ad revenues, but a recent European Union ruling threatens its number one revenue stream. The January ruling slapped a $414 million fine on Facebook and Instagram, showing GDPR, Europe’s landmark privacy law introduced in 2018, is no joke. Currently, Meta users opt-in to personalized advertising by agreeing to the company’s terms of service. However, the ruling, responding to two complaints in 2018, says bundling personalized ads with terms of service violates GDPR. One option for Meta is an Apple-style system that asks users if they want t…

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