L’Oréal aspires to beauty tech crown

Published by
The Bangkok Post

Leading cosmetic company L’Oréal announces it is on the path to becoming the most prominent beauty tech company in Thailand. Inês Caldeira, L’Oréal’s chief executive for Thailand, Myanmar, Laos and Cambodia, told the Bangkok Post that her brands have had astounding success with customer engagement and growth in the digital arena. This occurred following the firm’s pioneering expansion in online services and personalised virtual experiences through beauty tech innovations. “What we know today is that there are a lot of new consumers that get to know our brands primarily through digital. Beauty …

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