‘Looksmaxxing’ is the disturbing TikTok trend turning young men into incels

Published by
Alternet (CA)

A new trend taking over TikTok is targeting vulnerable young men. The “looksmaxxing” phenomenon – to maximise one’s looks – is aimed at young men and boys who want to change their appearance to become more attractive and gain social acceptance. Unhappy with their appearance, teenage boys and young men scrolling the app are directed to chat rooms where they’re instructed to upload photos in exchange for advice. It begins with “softmaxxing”. This includes basic hygiene such as teeth brushing and whitening, removal of face and body hair, and “mewing” (tongue exercises that supposedly help tone fa…

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