Line Shopping gears up to attract more merchants

Published by
The Bangkok Post

Aims to maintain lead in local market Line Thailand is gearing up to attract sellers to its e-commerce platform Line Shopping to strengthen its leading position in social commerce amid intensifying competition with short-video platform TikTok recently joining the fray. Sales through social commerce accounted for 61% of Thailand’s 270-billion-baht e-commerce market, according to Southeast Asia Social Commerce Report 2021, jointly conducted by data analytics firm iKala and Line. TikTok is now focusing on social commerce business by entrusting Kerry Express as its delivery service provider on Tik…

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