Kia and Hyundai Have a Really Bad TikTok Problem

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The Street

By Tony Owusu Social media can be a great way to promote your brand until you face criticism and legal threats over a viral trend. There’s a good and bad side to everything, including social media. Kia and Hyundai (HYMTF) owners are increasingly becoming victims of the ugly side of viral trends. The ‘Kia Challenge’ is the latest viral trend being shared millions of times on TikTok and Youtube, showing anyone who would care to know a relatively easy way to steal certain models from Kia and Hyundai. Zoomers participating in the challenge steal the vehicles using just a USB cable. The trend becam…

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