Is TikTok poised to take a gamble on podcasts?

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By Primakov / Shutterstock TikTok’s parent company, ByteDance, is increasingly looking to diversify and boost its advertising revenues. Its strategy for doing so? Invest in podcasts, as platforms like Twitter and LinkedIn are already doing. TikTok’s parent company, ByteDance, is increasingly looking to diversify and boost its advertising revenues. Its strategy for doing so? Invest in podcasts, as platforms like Twitter and LinkedIn are already doing. TikTok is reportedly preparing to launch its own application dedicated to these particularly popular audio shows, according to Podnews, a newslet…

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