Is sports technology the answer to match fixed betting?

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City AM

By Matt Hardy Do you know that feeling when you’ve bet on your favourite team to win a match but, for some reason, they capitulate to a series of goals an under-11s side could have scored and you smell a rat? Well, what if you could eliminate all cheating from sport and sports betting? As of 12 months ago, the gross gambling yield – the amount betting firms retain after payments to punters but before operating cost – in Great Britain was estimated to be around £14bn, up from £12.5bn the year before. So with the Covid-19 pandemic appearing to have fueled our betting habits, how do we ensure wha…

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