How to use social media to win an election: Influencers from Kenya’s 2022 election explain

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Global Voices

Image courtesy Ameya Nagarajan This piece was written as part of Advox’s partnership with the Small Media Foundation to bring you the UPROAR initiative, a collection of essays highlighting challenges in digital rights in countries undergoing the UN’s Universal Periodic Review process. Kenya is often dubbed the Silicon Savannah, not just for the numerous tech and fintech startups teeming with home-grown tech solutions for local problems, but also for Kenyans’ ability to quickly adopt tech innovations. It is hard to imagine life without the mobile banking app M-Pesa, which has also promoted econ…

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