How to Pivot – High Tech on the Low Episode 87

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New York Tech Media

Starting a business is not for the faint of heart. As a startup grows, founders may encounter unexpected obstacles, and sometimes a pivot is necessary. A pivot is essentially a change in business direction, which can involve changing the product or business model. In this article, we will explore the lessons learned from entrepreneur Ian Sanders, CEO and Founder of Blue Cape, as he navigated his own startup journey and made the decision to pivot. You can learn more about Blue Cape in this episode of High Tech on the Low but in short, Blue Cape is dealing with issues of epidemiology and endemic…

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